Broker vs Advisor: Who Really Handles Employee Benefits in Toronto?
Picture this. It's Monday morning, your HR inbox is full, and an employee just asked why their dental claim got denied. You don't know the answer. Your broker doesn't seem to know either. Sound familiar? Many Toronto business owners have been in this spot. Employee benefits look simple from the outside, but they get messy fast. Let's sort out who does what, so you know who to call next time. The Broker and the Advisor: What's the Difference? People use these two words like they mean the same thing. They don't. A broker mainly sells insurance. They find plans, compare prices, and earn a commission from the insurance company. Their main job is getting you a policy. An advisor looks at the bigger picture. They work for you, not the insurer. They help you decide what your team needs, how much to spend, and whether your plan still makes sense next year. Here's a quick way to see the split: Brokers focus on selling and placing coverage Advisors focus on strat...