Jack Thomas

  Let's be honest—exhibition stands can either be your secret weapon or just another expense that drains your marketing budget. The difference? It all comes down to design, strategy, and knowing exactly what makes visitors stop, stare, and actually engage with your brand. I've seen businesses blow thousands on flashy booths that looked incredible but delivered zero returns. And I've watched smaller companies with smart, innovative designs absolutely dominate the trade show floor. So what's the secret sauce? Let me walk you through it. Why Your Exhibition Stand is More Than Just a Pretty Face Think about the last trade show you attended. What stands do you remember? Chances are, it wasn't the boring ones with basic banners and a table full of brochures nobody wanted. You remember the ones that made you feel something—curiosity, excitement, maybe even a bit of envy. Your exhibition stand isn't just a physical space. It's your brand's three-dimensional stor...